If you have been raised through a different school system or homeschooling, you would not be familiar with the term “fallacy.” In my own experience, I had not heard of this word before until reading and annotating Chapter 14 of Thank you for arguing: What Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion. Using the available sources, I was needing to look up this word in order to fill the connection of the content. If this term is misused, your points of the dialogue will be misunderstood. In comparison to the understanding of rhetoric, you can develop a clear direction. Let the mind loose and direct your audience with assets that they will be left questioning.
In our text, the definition of “fallacy,” refers to a mistaken belief, especially one based around unsound arguments. Just understand that there is separation when talking about rhetoric. There really are no rules or formats. “You can commit fallacies to your heart’s content, as long as you get away with them. Your audience bears the responsibility to spot them; but if it does, there goes your ethos.” -Heinrichs. This quote means, that we can mislead ourselves if we want, but it is up to others to understand facts from opinions, and when they do, credibility can be lost.
When thinking about is this fallacy, there are four questions when considering this topic:
- Does the proof separate the fact from opinion?
- Am I given the right amount of choices?
- Does the argument lead to a conclusion?
- Why do people care?
Having these questions, as a stakeholder, it will allow you to see and grasp the committed misbeliefs being given. I personally like the third question the most since, if there is no clear conclusion a topic on a certain subject can continue, but yet; in all cases, the conclusion should be clear and concise to see the viewpoint the author is willing to argue.
Logical Fallacies: Genetic
In this advertisement, the fallacy that exists is Genetic. From judging something, whether it is good or bad, needs to be supported by logic and reason. It is the lack of ignorance within the argument based upon fact and not upon opinion. With the example name of Dakota on a cup, it can be misleading as a guy or girl’s name. This shows disbelief in where the name Dakota comes from based on gender.
In conclusion, the fallacy of genetics should display a connection to the point that they are trying to make. This should include knowledge upon the basis of research. Using these can tie together the persuasive ad techniques.