When I first looked at this assignment I immediately began to wonder what news source I was going to try to analyze. If I’m being honest I’m not one to just look at the news, and if I’m being completely honest I almost always try to avoid it because I feel like I only hear about the bad aspects of the world every time I walk into the living room. Despite my anxiety, I do my best to keep myself up to date, but I try to not let the bad side of the world get to me.
Analyzing the Source
After a few days of thinking, I finally decided that BBC News was going to be the source I used to find an article to analyze. As I looked through the website, I stumbled upon an article by Simon Mair called “How Will The Coronavirus Change the World?”. Just from reading the title, I was already excited to hear what Mair had to say. I was especially happy to see something in the news that wasn’t about the increase of deaths in Italy or America.
Before I could begin reading the article, I knew I had to do a little research on Simon Mair. When I searched up his name on Google I found out that Simon Mair was actually Dr. Simon Mair, an ecological economist who researches things like the fundamentals of the modern economy. I also found the link to his personal twitter account, and discovered, by one of his retweets, that the article on the BBC News website was first published by Mair in the UK magazine, The Conversation. By the way, this information was included at the very end of the BBC article, but I didn’t realize that until after I read it.
After reading a little bit more about Dr. Mair, I decided that he’s more than qualified to report on the topic of the economy after the coronavirus because of his experience in trying to understand the economy. As a reader, I felt like I could trust his writing because of the research that he’s been apart of. Getting a degree doesn’t always mean you’re qualified to talk about something, but continuously dedicating time to trying to understand the topic definitely proves that you’re well versed on the topic. And yes, at first I tried to be cynical, but as I continued to read more about Mair I realized that this author was actually fit to be writing an article like this.
Analyzing the Content
When I started to analyze the content of the article I decided to look at it as a whole rather than breaking each section of information apart. I noticed that in the beginning of the article, there’s a “you might also like” section with three suggested articles underneath it. None of the articles linked were specifically about the economy, but they related to the topic of the coronavirus.
When I looked online for other related articles, I found a plethora of different information and opinions regarding the change in economy after the coronavirus. I don’t necessarily think Mair’s article was written to compete with other thoughts, but to give more information about the economic changes and what he thinks is the best way to confront them. Even though a lot of articles about COVID-19 seem to only focus on fear, a lot of the articles that I found online about the economy mention scary possibilities, but they also give the reader hope by mentioning the possibility of a positive economic turn out.
Mair also uses hyperlinks throughout the entire article to help the reader further understand what he is trying to say about the future of the economy. It’s important to include these links because they help translate and fact check each point he makes. Without them, the reader would just be reading information that could possibly be untrue. Having another source to back up his claims helps further prove to the audience that he knows what he’s talking about because other people are talking about it too.
I believe Mair uses ethos, logos, pathos, and kairos simultaneously because throughout the article he finds a way to hold authority over the reader. It’s not the type of authority where he’s telling the reader what to believe in and then they feel like they are obligated to listen to him. But, the way that he presents his information and then uses examples, hyperlinks, and logic to drive his points proves that he’s a lot more educated on the economy than most of the readers. He even uses outside material to help explain his own hopes for the economy after the pandemic. Since Dr. Mair is incredibly educated on the topic he’s speaking about, the small insertions of ethos, and his own opinions, could heavily influence someone to agree with his hopes for the future. This isn’t necessarily a bad thing, but it could be considered bad if he made readers feel like he was belittling the broad economic consensus that’s been around for over forty years.
It was smart for Mair and BBC news to use the rhetorical appeal kairos by publishing the article during the pandemic to give the reader’s insight on what’s to come once the virus has been contained. It’s definitely a topic that’s relevant because every countries economy has been affected by the lockdowns that have been put into place to stop the spread of the virus.
Even though everyone might not agree with Dr. Mair’s hopes for the future of the economy, the article is still filled with information for the readers to make their own educated decision on what they hope the leaders of their country will do with the economic changes.