There were a few things that stuck out to me in chapter’s 14, 15, and 16 because I’ve never learned about logical fallacies being used in rhetoric. Before the reading, I assumed that you should never use logical fallacies because they are just bad logic, but I realized that if you are able to get the person you are trying to persuade to believe what you’re saying, then using logical fallacies to support your argument is fair play. Not only did I learn about how to use fallacies and what the different fallacies are, but I also learned how to identify a fallacy in an argument. When trying to figure out if the persuader is using a fallacy you should ask yourself four questions, “Does the proof hold up?, “Am I given the right number of choices?”, “Does the proof lead to the conclusion?”, and “Who cares?”. I found the last question amusing because in reality, if you don’t care about the argument then why should you care if a person is using bad logic to support their claim.
As I continued to read, I realized that Heinrichs is giving the reader tips that will help them avoid sticky situations in real life. I especially saw this when he introduced the seven deadly sins. He explained that list of sins shows the variety of ways that people cheat, lie and steal. I think it’s important for Heinrichs to include that the information he’s sharing will also help in every day life because it makes the reader feel as if they are getting more from the reading. I think it was also important for him to include this because he is trying to get the idea across that rhetoric is used every single day and once you’re aware of that you can take it to your advantage.