Sad Dog

You’re being Advertised Fallacies

The Sarah McLachlan Commercial Everyone is familiar with the Sarah McLachlan SPCA commercial. This advertisement features one of McLachlan’s notoriously sad songs playing while imagery of miserable animals, specifically dogs, staring out from the screen. The goal of this ad was to encourage donations, but instead, it became uncomfortable for viewers and eventually became a…

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Just do it Advertisement

Advertising in Rhetoric The most commonly known of the millions are the three rhetorical appeals: ethos, pathos, and logos. Ethos Ethos refers to using credible sources. Within this ad, the Nike symbol is in the corner and includes the number one woman in sports. The logical fallacy that connects with ethos is the “appeal of…

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